What does it mean when the worlds largest home products retailer partners with a leading design consultancy to develop new products?
It could be said that HD is taking a cue from Target's success in building brand destinction through design. This approach to growing the business is not new, Sears did the same when it was the leading retailer and produced brands like Kenmore and Craftman tools.
We can only hope that the HD customer will be provided with appropriately designed quality products that are supported directly by the organization.
Orange Works Press Release
The Arnell Group
The Target Effect