Design History: Corporate Identity

Peter Behren, a German architect signed on to work as a consultant to AEG, a large electrical corporation (1907 to 1914), and in so doing he created what is considered the first corporate identity program.

He redesign the company's products, buildings, graphic materials, its trademark, sales outlets etc. Behren's was keenly aware of context and image, thus fashioning a theme which unified the company's message to the public.

His AEG Turbine factory was a landmark of modern architecture.

Behren's Biography