An American housewares company that has for 15 years addressed the needs of users by focusing on designing products that allow the broadest possible number of people (older, younger and people with limited abilities) to use their products.
Fast Company Article
Universal Design Principals
Oxo in Japan
Universal design principles came to light in the 1980's and led to more consideration being given to older and special needs of consumers. Hence designer's were encouraged to be more inclusionary when developing products.