Saturday, June 02, 2007

Automotive Design - Volvo C30 and BMW 1 Series

Volvo and BMW are introducing a new line of vehicles that carry their company's design language and brand image to a smaller class of car.

Its nice to see the consistent transfer of the same visual ques carried through their line of vehicles. This often indicates a recognition and value of a unified design strategy. And it successfully communicated in the form of the product it reinforces the company's brand.

The models come in time for a change in American consumers tolerance for over sized SUV's and fondest for the cache of European name plates.

Volvo C30

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