Volvo and BMW are introducing a new line of vehicles that carry their company's design language and brand image to a smaller class of car.
Its nice to see the consistent transfer of the same visual ques carried through their line of vehicles. This often indicates a recognition and value of a unified design strategy. And it successfully communicated in the form of the product it reinforces the company's brand.
The models come in time for a change in American consumers tolerance for over sized SUV's and fondest for the cache of European name plates.