Tuesday, June 19, 2007

Home Furnishing Brand: IKEA

The largest home furnishing brand in the world grew out a simple concept: to offer a wide range of well designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.

The name IKEA comes from the initials of its founder, Ingvar Kamprad, I and K, plus the first letters of Elmtaryd and Agunnaryd, which are the names of the farm and village where he grew up.

IKEA is a demonstration of the potential of design to play a leading role in an successful organization. Today, with more than 235 stores in more than 30 countries and more than 110,000 co-workers IKEA should not go unnoticed.

Birth of an Idea

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