The final step in building an identity package for a self-selected retail was to apply the new logo and build a container to transport the items of the retailer.
The solutions (shown) by students Shelley Hawkins, for Old Navy and Ernest Smith, for the on-line retailer Eastbay. At this step the new logos were applied to prototype containers designed for the retailers.
I was really pleased with how this multiphase project evolved. The students were walked through a connected experience that allows for a portfolio piece that tells a complete and compelling story