It has come to my attention that I need to look further into this company's history and future. Patgonia was founded 30 years ago around principles of sustainability before its was fashionable and has grown into a $250 million a year business.
Since its beginning Patagonis has run its organizatino based on principles that have come to define a sustainable business philosophy. The organization has sought to balance: societal, ecological and economic concerns while creating quality products. A sustainable business model has come to be defined as one that measures its success beyond profit and takes into account (that is measures and rewards) achieving social and environment goals.
Build the best product, do no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.
–Patagonia's Mission Statement
On a recent visit to a Patagonia store I found their products technically sophisticated and has a unique aesthetic which I suspect has been copied and tweeted Nike, Northface...
Interview with the Founder