Friday, January 12, 2007

Design Pioneer: Raymond loewy

I was introduced to the profession of industrial design when I saw a 60 Minutes interview with Mr. Loewy in 1981.

Raymond Loewy, 1893-1986, was a great self- promoter and pioneer of industrial design consulting.Working with leading manufactures of his day, he was known for bringing a streamlined aesthetic to products as diverse as refrigerators, trains, buses, pencil sharpeners, vacuums...

He was considered a styling genius, who glamorized the practice of design and thus having raised the status of the profession. He was the first designer to appear on the cover of Time magazine (1949).

Loewy Website 1
Loewy Website 2

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