Wednesday, November 01, 2006

New Products: Sensors come to Sportwear

Technology has come to sportswear but the products offered have yet to hit the sweet-spot for consumers. Athletic apparel behemonths like Nike and Addias have partnered with technology companies Polar and Apple to develop products that integrate sensors into their running shoes.

The products offered to date are intriguing to techniophiles and early adopters, but something is still missing from the current offerings that would lead to a market hit (crossing the proverbial tipping point).

The technology is here and companies see opportunity, but what is it that users really value and need that when addressed appropraitely would create a win-win-win?

NY Times Article

NY Times Article

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