In addressing the functional needs of women's undergarments (i.e. comfort, apperance, fit...) through new materials and manufacturing techinques has resulted in a noticeable bump in sales among brands producing these products.
Why has it taken so long for design to tackle the issues around women's supportive garments? Has the absence of women designers produced a lag in innovation in this segment of the clothing industry?
Chicago Tribune Article
In a simuliar vain, why do the WNBA uniforms appear to be no more than the same jerseys and shorts that men wear? There is an opportunity here to better serve the female athlete with flattering clothing designed with her and the viewing public in mind.
Story Behind WNBA Uniforms