Monday, November 27, 2006

Fashion Design: Using Technology to Improve Womens Undergarments

In addressing the functional needs of women's undergarments (i.e. comfort, apperance, fit...) through new materials and manufacturing techinques has resulted in a noticeable bump in sales among brands producing these products.
Why has it taken so long for design to tackle the issues around women's supportive garments? Has the absence of women designers produced a lag in innovation in this segment of the clothing industry?

Chicago Tribune Article

In a simuliar vain, why do the WNBA uniforms appear to be no more than the same jerseys and shorts that men wear? There is an opportunity here to better serve the female athlete with flattering clothing designed with her and the viewing public in mind.

Story Behind WNBA Uniforms

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