The digital age continues to cause shifts in industry after industry and reverberations in company after company. The profession of Industrial Design is being forced to change as well. And the question is has it changed enough to drop the often misunderstood name and replace it with something more fitting?
Innovation design is what I would like to see replace Industrial design as the name for what product designers do. Innovation design better captures the idea of the value adding quality that designers bring to the product development process. Innovation is also the resulting output from that unique ability to synthesize information coming from various sources: technological, commerce and consumers into an idea that solves a problem or maximizes the potential of an opportunity.
NYTimes Article: The Demise of Form Follows Function
Article: The Shifting World of Design