Monday, June 08, 2009

Auto Design: Saturn a New Business Model

With all of the necessary changes happening within the auto industry one of the brightest spots is the purchase of Saturn by the Penske Automotive Group.

I see this as the best chance for Saturn to get its mojoe back. Originally created to break the mold of American auto manufactures it eventually was left unsupported by GM brass for years. But in spite of the neglect it has an lineup vehicles that is worthy of its continued survival. But now that Roger Penske has taken over, my bet is that the company product offerings, stock and reputation will increase more than any other automotive brand. Ir once the shakeup settles and the new American auto industry emerges.

USA Today Article

Saturn's Website

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