Saturday, April 07, 2007

The Story Behind Saks' New Identity

Saks has arrived at new and distinctive identity program that also offers flexibility for years to come. The design team has slice the old logo into 64 segment boxes that when rotated and placed in different configurations produces a sophisticated looking identity that will rival Tiffany's blue box.

The Evolution of the New Saks' Logo

Balitmore Sun

Business Week Article

New York Times Article

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