The rappers turned moguls: Jay-Z, Dr.Dre, Kayne West and Pharell continue to expand their reach into mass market consumer products.
All have targeted the youth market where these young consumers drop hundreds of dollars on a pair of limited edition kicks or stylist ear gear.
So, for that aspiring designer coming out of school this spring without a gig lined up, consider lending them your skills.
RocAWear's New Sneaker
RocAWear's Mobile Store
Beats by Dre.
Video Profile of a "Sneaker Freak"