Saturday, July 26, 2008

Fashion Observation: What User Research Isn't

We have visited this topic before, but in light of a recent posting on ethnographic research, this video from the NY Times is a fitting example of how one observer, though untrained, seeks to understand and find meaning in the dropping waist lines of young men.

The point here is that user research isn't simply an untrained observers opinion, but a structured approach to uncovering the deep seated meaning behind people's thoughts and actions, as it relates to the products they purchase and how they use them.

NYTimes Video

No comments: