Wednesday, June 04, 2008

Design Thinking: Tim Brown of IDEO

IDEO, a leading product development firm, founder writes about design thinking in the Harvard Business Review (June 2008).

"The design process is best described metaphorically as a system of spaces rather than a predefined series of orderly steps. The spaces demarcate different sorts of related activities that together form the continuum of innovation. Design thinking can feel chaotic to those experiencing it for the first time. But over the life of a project participants come to see—as they did at Kaiser—that the process makes sense and achieves results, even though its architecture differs from the linear, milestone-based processes typical of other kinds of business activities."

Article :Design Thinking

1 comment:

myalgia said...

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