I will hopefully own a BMW one day because I love what Chris Bangle, BMW's design director, has done to refine the form language as well as the technological advancements that is extending the tradition of BMW's as the ultimate driving machine.
Bangle has codified the driving (pun intended) philosophy that hold within it a vision of the future of auto design.
"Successful design arouses desire. In order to achieve this, it is more crucial than ever before that car manufacturers create the conditions that allow customers to establish a close relationship with their cars. Therefore, designers seek ways to promote and intensify people's identification with their car that reach beyond pure aesthetics. In the premium segment in particular, customers demand cars that stir emotions and allow them to express their individuality. BMW Group Design has set another deepened objective for designing new cars that moves today's consumers and their demand for enhanced utility and more versatility to the top of their agenda. An innovative concept introduced by BMW Group Design prepares the ground for this new approach: the GINA (Geometry and Functions In "N" Adaptions) principle grants more freedom for car design. It allows the creation of products with a design and functional range that express individuality and meet the wide variety of requirements of those who are using them."
BMW's Design Philosophy