User Centered Design: The Role of the Researcher

The profession of Design continues to expand as a response to the complexity that often comes bundled with new technologies, as well as the insatiable desire of companies to penetrate ever more diverse markets.

As such new professional opportunities appear in the design process, hybrids if you will, such as the design (user) anthropologist. The article below describes the role of the researcher in providing insight into the lives of users that can then be included in the development of products.

NYTimes Article

Why Ethnography?