Tuesday, April 08, 2008

Logo Design: Washington Capitals

Washington D.C.'s hockey team the Washington Capitals new logo caught my eye as being an effective redesign of the teams logo.

The logo leverages national symbols: the eagle being the most dominate along with the colors red, white and blue supporting the reference to the position of the city as being the nation's capital. The color blue is given the shape of a "W" for a specific reference to Washington DC and whose center axis forms a negative space shaped to reflect the capital dome.

Washington Capitals Site

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