Yves Bher, industrial designer, has really pushed beyond the traditional limits of a product designer by addressing a non-tradtional design problem. In this case he brings a concept to life that could aid in changing childrens attitudes towards water as a beverage.
Here is a product, organic water, aimed at children as a healthy alternative to sugar laiden soft drinks. The cleaver container packaging that also functions as a toy, thus promoting reuse verses disposal.
Business Week Article
Fuse Project's Website/Case Study