What does it take to improve the cell phone? The IPhone is a step in the right direction, but it is a cool product constrained by an antiquated business model. So consumers are ready for telcom companies to improve their offerings to better serve their needs, or at least this consumer is.
The rumor is that Google is working on a phone that could be a game changer because of the business model that would that would be designed to circumvent the limiting forces (i.e. the major league players like Verizon, AT&T and Microsoft. The current markert leaders are comfortable an unwilling to shift their businesses to provide consumers the benefits (i.e. freedom of choice) that can be offered if the will was there.You my remember this was the position take by the music industry during the age of Napster when consumer express their desire to have a better way to get, share, purchase,experience music to which Apple responded with iTunes and the iPod.
The article below describes the path Andy Rubin has taken to now be in a position to lead Google and consumers along the path to the future of mobile computing/communicating. His plans to bring the next generation of smart phones to the market not only considers the product and the technology but more importantly in this hyper competitive space the business model.
Design and the Google Phone
Chicago Tribune Article