Friday, August 10, 2007

Package Design: What It Is and Isn't

Package design is the execution of a solution that protects a container's contents, facilitates shipping and storage, communicates with customers, allows repeat use, ensures safety and limits environmental impacts just to name a few considerations. It isn't simply pasting bold graphics on a container.

More companies are striving to match the constitency of great package design as demonstrate by Apple Computer, whereby the packaging itself has meaning for the consumer.

There are a number of blog postings on the subject of how many customers prefer to hold unto and even display the Apple product packages.

NY Times Article

Apple Packaging Article

Doing Packaging Right

Slide Show of Barbie's Packaging Redesign

Package Design Magazine

MS 2007 Box Poor Packaging

iPhone Packaging Video

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