The designer of one of the most attractive sedans on the road today has been recruited to lead design at BMW.
Missoni was born in Austria to a family of architects – in his own words, “I have practically grown up with design. As a teenager, I spent a lot of time drawing. It started with boats.” Early on in life, Maximillian was poring over a boat magazine when he noticed a Ferrari concept car in an advertisement for design house Pininfarina. According to Missoni, that’s when he got hooked. He changed tracks to car design, and the rest is history.
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