Tuesday, August 28, 2018

Logo Design: Library of Congress



Article: The Library of Congress Rebrands...

"Acting as proverbial bookends to display and frame the LOC’s wide-ranging catalogue of more than 32 million holdings—which include not only books, but also films, photographs, audio recordings, manuscripts, maps, and fine art—the main “LIBRARY” wordmark is then variably spliced apart to sandwich a rotating set of images: a violin, a Dorothea Lange photo, a flower specimen, a still from film footage. The content is rich and variable, making the logo perform as a sort of curatorial platform and showcase of LOC’s diverse collections."

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