Monday, October 09, 2017

Fast Company 2017 Design Innovation Winners

The athletic shoe has arrived as a dominate cultural item, holding the changes over the past forty years in its designs. Since the Chuck Taylor "All Star" the sneaker has continually grown to where it could be argued that it is the singular product that maps the post-modern attitude of the destruction following the rules and a move toward to a less formal more causal approach to living.

Both Nike and Adidas were awarded innovation awards by Fast Company Magazine.

2017 Innovation Award Winners

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