Tuesday, December 01, 2015

Atheletic Footwear Continues to Push the Boundaries

Adidas is pulling out all stops to catch up to Nike's lead in innovative processes and designs.

Beyond enlisting Kayne and a bringing on a number of Nike designers, Adidas is partnering with experienced European luxury brands and embracing new manufacturing processes to gain traction in the race to expand their market share.

Article: Adidas Reinvents the Leather...

Article: Futurecraft, Adidas Step into Design Innovation

No comments: