Design Firm: Walker and Company

Tristan Walker has taken on the challenge of identifying and addressing the black consumer market with products designed with their needs in mind. His first product offering seeks to address the grooming products category with a shaving system called Bevel.

CNN Article: Path Through Silicon Valley

Fast Company Article: What High Design Can Do For Neglected Black Consumers

Walker and Company Website

Bevel Shaving System

CODE2040 Fellows Program

I find this story interesting on many levels: there is opportunity to bring the learnings and skills gleaned from silicon valley startups an apply it more broadly to under served markets I get it; the discovery of design by young entrepreneurs is exciting for the aesthetic that can be brought to the marketplace, just think of theBEAT headphones by Dr.Dre's; the time is now to sit at the table and be heard, think of Kayne's demand's and frustration with NIKE.