Design Strategy: Samsung’s design chief, Sunghan Kim

Kim grasps the complexity of the digital ecosystem in which designer must navigate, he calls it a platform economy.

Each ecosystem partner is jostling to maximize the value it can capture along the customer journey. Not only are many of their platform stakeholders also competitors, some that don’t pose threats today might become forces to be reckoned with tomorrow. Even platform owners have to walk a fine line: They have to open their product enough to attract partners and profit while ensuring that they retain control. This multisided market of buyers and sellers of hardware, software, service, distribution, and advertising then needs to be re-created for new areas for innovation.

Fast Company Article: Ecosystems Rule Over Products Now...