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This seems to be a move toward relevance for the product design professionals whose care for the profession is leading them to look for ways to be useful and use their skills. Architectural professionals have and are facing the lack of opportunity to practice their craft as technology has shifted building design planning into the hand of construction management. Likewise, traditional product designers are refocusing on new opportunities to provide value by taking on real world task.
Essay by Ramsey Ford
Design Impact website
NY Times Article: Project H in North Carolina
Project H website