Saturday, October 31, 2009

An Old Dog Gets a New Look: Greyhound Bus Line

Raymond Lowey in 1937 put his design touches on the greyhound bus and logo helping to define this American icon.

And now in 2009 the company is leveraging design to recapture its place in the pubic imagination and the transportation industry. Their new strategy includes competitive pricing, free wifi and fewer seats, and therefore more room for their passengers.

Greyhound History

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