Here is another example of a viral video. It looks into the concepts that have shaped masculinity in America particularly Black masculine imagery.
The challenge of using video media is selecting appropriate images and words to construct a cohesive, believable and persuasive story, which is not as easy as it appears. When it comes to motion graphics the key element a designer must learn to control the pacing/ timing of when various elements enter and exit the frame.
Wired Article: How YouTube Changes the Way We Think