I marvel at the scale of the project he and his team undertake, before this he took on Virgin's space flight aircraft (see posting 2007)NYTimes Article
Article: Virgin Spacecraft
Flight Global Article
This blog is intended to serve as a repository for issues related to Design and a forum for this designer to share his perspective on the factors that have and are shaping the profession. . . Contact: myroncurtissmith@hotmail.com
I marvel at the scale of the project he and his team undertake, before this he took on Virgin's space flight aircraft (see posting 2007)



"the effectiveness of the original Tide package, which communicated “cyclone in a box,” he says. “There’s this great dynamic tension there. The word ‘Tide’ is bursting out of the circle, and the circle is standing out of the box. It’s almost a baroque composition; it’s like what Steven Spielberg would do if he were designing a brand.” The idea was that Tide is “a force of nature — it’s a phase shift.” After all, an effective synthetic detergent was a real innovation in 1947, a result of years of expensive research and development. The bull’s-eye look was actually borrowed from earlier P.&G. products, Dash and Oxydol. But in his memorable culture and design book, “The Total Package,” Thomas Hine noted that “some sophisticated color research” — involving a psychologist who specialized in such things — went into selecting a bright scheme that would suggest “sufficient power,” tempered with the “likable” blue that had a more “sensitive” connotation. Reaching the market just as automatic washing machines were catching on, Tide was a sensation; anecdotal accounts from the time suggest people lined up to get hold of the stuff — as if it were an iPhone."
Design Observer Article
For this designer, this new phenomenon will make it a little more difficult to educate the uninitiated as to what design is and the value of good design to life and culture.
For years Gap sales have been shrinking from the highs reached in the 90's as retailers like Abercrombie and Fitch have grown in popularity. Robinson has the task of introducing the Gap brand to a new generation of shoppers.
I have not seen the program but I have seen comments that state how surprisingly interesting it the process of designing and building an practical homes is.
But, for those with basic drawing skills in place will no doubt be found more equipped to perform basic generative development sketches if important to the employer.
Washington Post Article
The following links are a resource to demonstrate and better define what type design involves.