Saturday, May 31, 2008

Design Opportunity: Improving the Airline Experience

Anyone that travels by plane knows that the experience has become less pleasurable with each passing year, with few exceptions. It can be predicted that the latest fuel cost increases will be felt by negatively by consumers as airlines cut more services.

Virgin Air and to a lesser extent Jet Blue have used design in planning its business and ensuring a reasonably comfortable experience is maintained.

Article: Fear of Flying

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