Great design use to be defined by the form of an object, but in the 21st century that definition has expanded to include the business model, interface, user experience to name a few considerations. Apple has been a master exploiting technological opportunities to fulfill consumers desires. The iPhone challenged the industry standard for cell phones and the carrier's control over the choice of plans and hardware, as the iPod did for mp3 players and the music industry's control over format and distribution.
And so, spurred by the success of the iPhone and the need for a mobile platform that can maximize the technological opportunities for wireless communication and internet access the venture capitalist firm Kleiner Perkins Caufield & Byers (KPCB) has invested $100 million to further stimulate development in support of the iPhone platform.
The KPCB Initiative
Business week Article