It is note worthy to follow the introduction of an Apple product and recognize the amount of free publicity it is afforded.
Their new products are met with anticipation and covered in media as diverse as can be desired: newspapers, local and national television programs, cable, online blog's etc.. This no doubt leaves other company marketing heads envious of the millions of dollars of free ink that is provided to what is sometimes a competitor.
So two weeks age when Apple unveiled its Macbook Air laptop at Macworld, an annual event crafted to present all things Apple to the marketplace. The Air, and its story as the thinnest computer on the market, is routinely given coverage in the financial media outlets because of the response the stock market has to their announcements.
The IPhone Changes the Industry