Friday, July 13, 2007

Design Strategy: Looks Like the Wii Wins

Last fall (Dec 8, 2006) I posted an open question as to which game console strategy would be most successful, and now the evidence is coming in. Sony announced last week that it will cut the price of its Playstation console, and this week Nintendo introduced new supplemental products (i.e. balance board) and software effectively differentatinig its console from the others. This will no doubt help Ninetendo establish its brand as affordable and fun for all.

By extending the use of the console to support fitness goals ties directly into consumers desires to participate in a fitness program. Another winning strategy that will continue to expand their share of this competitive market space.

Wii Fit: Active Play

PS3 Price Cut

Washington Post Article

Wii Forecast

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