A Digital Product: iTunes

"PRODUCTS ARE DEAD" is not a phase product designers want to hear especially when in school studying the subject. Well that was the situation when I first heard that statement uttered by Larry Kelly during a design planning class at the Institute of Design. By the time I finished the program I was fully aware that there was a brave new product world out there. A world in which products base on form alone would offer little incentive as a business proposition. The current reality is that cool forms can be easily copied and reproduced thus potentially out selling the original.

Hence, iTunes, Apples digital music service has provided the competitive advantage that allowed the iPod to capture 70% of the market and provide a key barrier to entry from other digital music players.

Video: Apple introduces the iTunes Music Store.