Design at Apple - The Next Chapter

The departure of Joh Ive marked the transition of Apple's design leadership established under it's founder Steve Jobs.

NYTimes Articale: Why Jony Ive Left Apple Article: Design Team Shaping Apple's Future From the outset, Apple’s aesthetic ethos set it apart. Arguably, the company has done more to democratise the understanding and perception of design, both in its physical manifestation and as a way of guiding and shaping behaviours.