Fashion Brands Response to Social Unrest Causes Some to Reflect

The street  protest engulfing cities through America, has brought attention to the desire creating aspect (marketing) of major luxury brands that propels many to target and loot their stores.

The major brands who have borrowed heavily and profited from marketing cultural coolness of the marginalized communities that are the targets of police brutality and systemic racism.



Article: What Luxury Brands Can Learn...

Virgil Abloh one of the most recognize designer of the last ten years was caught flat footed with a tone deaf response as described by many on social media for not fully acknowledging reasons for the civil unrest.

I ask myself is this the cost of working within the belly of the beast?

Article: Virgil Responses to Criticism



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