A pioneering advocate for design in 20th century corporate behemoths like IBM, Mobil Oil, Westinghouse and Cummins Engine Company.
An architect,designer and businessman Noyes worked for Gropius and Breuer, served as MoMA’s first director of industrial design, led Eliot Noyes and Associates, and lived his prescription that “Design is a means by which you see yourself and a means by which you express yourself to others.”
As the first industrial curator at MOMA, his design competition introduced the world to Charles Eames, Saarinen and other budding design talents.
Book Review
Monday, November 22, 2010
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