Members of GAC first conversation resulted in the following thoughts on DESIGN:"Throughout history, design has been an agent of change. It helps us to understand the changes in the world around us, and to turn them to our advantage by translating them into things that can make our lives better. Now, at a time of crisis and unprecedented change in every area of our lives – economic, political, environmental, societal and in science and technology – design is more valuable than ever.
The crisis comes at a time when design has evolved. Once a tool of consumption chiefly involved in the production of objects and images, design is now also engaged with developing and building systems and
strategies, and in changing behavior often in collaboration with different disciplines.
Design is being used to:
· Gain insight about people’s needs and desires
· Build strategic foresight to discover new opportunities
· Generate creative possibilities
· Invent, prototype and test novel solutions of value
· Deliver solutions into the world as innovations adopted at scale
In the current climate, the biggest challenges for design and also its greatest opportunities are:"
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