SamSung: Using Design to Change a Company

Samsung is a company that has committed significant resources in the last five years to leverage design as a strategy to better compete with in the international consumer electronics market, including mobile phones, printers, televisions etc...

The image to the left is an example of the integration of multi-media and interaction technologies being applied to the vending machine. The article linked below describes how Samsung approached redesigning the laser printer. As a company Samsung is demonstrating design leadership in the same way Apple has been for the more than two decades, by identifying innovative ways in which technology can be successfully applied to support user needs, create new business opportunities as well as build attractive products.

Article: Rethinking the Printer Business