Contest Winner: Reactiv - Cycling Jacket

James Dyson, the British Industrial Designer and creator of the Dyson vacuum continues to influence international design community.

His annual design competition recently awarded it top prize to the Reactiv cycling jacket that uses LCD lights to indicate the actions of a cyclist: braking, turning etc. Wow! what a great idea.

James Dyson Award

James Dyson Foundation

Dyson's School of Design Innovation