Chris Anderson presents his ideas on two models changing the landscape of how business win and keep costumers.He is a contributing editor to Wired magazine, and author of the best selling book, The Long Tail.
Video Presentation
Interview with Chris Anderson
Music Business Case Study Radiohead, a British band, charted new waters when it introduced its latest album online and allowing customers to pay a fee of their own choice for the download.
Radiohead Story
Thursday, January 17, 2008
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