The intersection between Design and Business is discussed in an article by Mark Dziersk. He provides some insight in the form of six tips on how to navigate the narrow path to productive collaboration.
"Business is hungry for design thinking and needs strategy to have a reason to believe. Designers have to understand their role in the business imperative and embrace business strategies.
"Visual thinking, storytelling, DNA, and adaptable processes all help enormously. For designers today, a good understanding of the" business comfort zone" with ideas and concepts is a tool as powerful as any Alias rendering or beautifully executed aesthetic prototype."
Article: Design Meet Business...
Article: Design Spotting
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