Selling Innovation: A Better Light Bulb

The success of new products are impacted by how they fit within a business case. So beyond whether a product is technically feasible, or even offering direct benefits to the consumers, it must also prove viable to the organization's goals so that it will receive the necessary organizational backing to be successful .

Hence, designers should consider and speak to how a new product fits and supports the goals of an organization.


Article: Wall Mart

Video: Selling The Light Bulb