Design History: Dieter Rams

Using a visual language based on simplicity and function this German trained architect grew to become one of the most influential industrial designers of the latter half of the 20th century.











Dieter Rams (b.1932-) freed consumer electronic equipment from the large wooden consoles of the fifties and fashioned efficient new housings made of plastic and metal. As with other truly influential designers, he applied new technologies to solve problems that satisfied the needs of consumers while also adding value to his employer - Braun.

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